Since 2010

E-commerce, business portals, corporate websites. Augmented by AI.

Our experts orchestrate AI agents from scoping through run-phase improvements. More quality, more features, more personalization, fewer constraints. Zero vendor lock-in.

0+

years of experience

0+

projects delivered

Trusted by

Accor
CCEI
Qare
Alptis
Marco Vasco
France TV
Renault
Natixis
Adisseo
TP-Link

Our convictions

Why Smotly.

Four convictions guide every project, from architecture to run, from stack choices to AI governance.

15+

years of experience

100+

projects delivered

PME · ETI · Grands comptes

supported profiles

FR · EN

international

01

The right architecture for every project.

Before any recommendation, our agents audit the existing setup (code, performance, SEO, technical debt), map your information system and benchmark your competitors. The stack comes from your real needs, not from a preset commercial package.

Initial AI audit (7 skills)Open source by defaultSource code delivered to the clientZero vendor lock-in
audit -> recommendation

Technical debt

code, infra, performance

Information system mapping

CRM, ERP, CMS, APIs

Competitive benchmark

5+ players analyzed

Regulatory constraints

GDPR, WCAG, industry standards

Recommended architecture

Custom-built: no default stack

02

Your website, connected to your tools.

Everything we build is API-first. CRM, ERP, PIM, marketing automation, analytics: your web platform integrates into your ecosystem without friction.

CRM
ERP
PIM
Analytics
Marketing
API
Website
03

End-to-end support.

Scoping, UX/UI, development, deployment, maintenance and improvements. Smotly remains your partner after launch, not just during the project.

01Scoping
02Design
03Build
04Acceptance
05Run
06Evolution
Pre-salesDeliveryPost-production
04: FEATURED

Faster. Better. Without extra cost.

Our method embeds AI agents at every project phase. The result: high-quality deliverables, shorter timelines, and a level of proactive thinking well beyond the usual standard.

Want to know more?See our Analytics expertise
Audit
Design
Persona
Delivery
Product
Build
Ops
Acceptance
Official partners
Strapi
Shopify Plus
Medusa
The SmotFlow method

A method that changes what you can expect from a web agency.

At Smotly, every phase of your project is augmented by AI agents, from scoping to production release and client follow-up. This is not one more tool in our workflow. It is how we work.

01

Scoping

Qualified needs, prioritized backlog, recommended architecture.

02

Design

UX/UI, approved mockups, style guide.

03

Build

Development, integrations, acceptance testing, deployment.

04

Run

Maintenance, improvements, customer success.

What it changes for you

Timelines you can trust, richer deliverables, an agency that anticipates instead of reacting.

How do we do it? Ask us.

Book a meeting

Selected work

Complex projects,
robust, precise, smooth solutions.

Multi-country scope, legacy information systems, regulatory constraints, high volume. Every project answers a business logic, not a technical demo.

All our work
Accor

Hospitality · F&B

Accor : Recipezee

01

F&B platform for Europe and North Africa teams, managing recipes, menus and multi-country offers.

Business challenge

Unify content and offer governance across several markets without slowing local teams down.

-60%

management time

0

data entry errors

100%

margin control

Multi-countryGovernancePerformance
Next.jsStrapiNode.js
View project
Adisseo

Animal nutrition

Adisseo

02

Redesign of the corporate website for a global animal nutrition leader present on every continent.

Business challenge

Rebuild a layered platform with degraded SEO, a fragmented back office across teams and no design system.

<1s

render time

1

unified back office

100%

marketing autonomy

Multi-teamEnterprise SEODesign system
AWSNext.jsStrapi
View project
GCR Renault

Automotive · After-sales

GCR Renault

03

B2B e-commerce portal connected to the IT ecosystem of the Renault dealer network.

Business challenge

Connect a complex catalog to the existing information system and adapt journeys to a large dealer network.

50K

references

B2B

online orders

SI

integrated ecosystem

Legacy ITB2BPIM
MedusaNode.jsPIM
View project

What our clients say

A clearer, more reassuring, more useful collaboration.

Accor
Stephane's team brings a wealth of expertise, listens and fully understands the project's needs, challenges assumptions appropriately and suggests alternative ways of thinking. Accommodating, accessible and flexible, I highly recommend Smotly.
SM
Shane Munro
VP Food & Beverage Europe & North Africa · Accor
Adisseo
After a rigorous selection process, we unanimously chose Smotly as our partner. Their strong technical expertise and constant drive to find solutions without ever losing sight of UX were remarkable.
SJ
Sven Jansen
Content Manager · Adisseo
SCUTUM
Despite a tight 3-month deadline, they delivered a quality project on time. Their professional yet friendly approach made the collaboration not only productive but genuinely enjoyable.
AT
Aymeric Tissot-Favre
Chief Revenue Officer · SCUTUM
A fast and accurate understanding of needs and objectives, a precise 360-degree view, effective day-to-day support, and expert, relevant advice.
JL
Johanna Levy
Director · Fondation Université de Paris
Thanks to your expertise, we were able to make the right trade-offs at the right moments, with confidence. The result meets our expectations.
MP
Mirella Poljakovic
Marketing & Communications Manager · Mobipolis
Smotly's follow-up and delivery were exemplary. Their commitment to client satisfaction is remarkable.
YT
Yassin Tarkhatt
Product Owner · Legendary Plays
Faire glisser
L'École la Tech
QualiopiOrganization
Qualiopi certified

Train your teams on our technologies

Training courses designed and delivered by Smotly experts, eligible for 100% OPCO funding. Smotly is a Qualiopi-certified training organization.

Strapi 5

Strapi 5

Develop and administer headless APIs

Claude Code

Claude Code

Master agentic coding

Next.js

Next.js

Develop modern web applications

Shopify

Shopify

Create and manage your online store

OPCO funding up to 100%

Expert trainers and practitioners

E-learning, in-person or custom training

Live demo

Now, give us 30 minutes to convince you.

30 minutes. Zero slides. Your context. We show you concretely what SmotFlow changes for your project.