Can you migrate from Magento, PrestaShop or Salesforce Commerce Cloud?

Yes. We use a proven replatforming method: upfront audit, catalog/SEO migration, service continuity and controlled cutover. See the Replatforming offer.

Which ERP / CRM / PIM tools can you integrate?

ERP: SAP, Dynamics, Sage, Odoo, NetSuite, Cegid. CRM: Salesforce, HubSpot, Pipedrive. PIM: Akeneo, Bynder, Quable, Salsify. We work API-first: if the tool exposes an API, we can connect to it.

How much does a Smotly e-commerce project cost?

Depending on complexity: a standard Shopify project starts around 30-80 kEUR, while a complex B2B Medusa project with integrations can range from 150 to 300 kEUR+. Fill in the estimation form and we will reply within 48 hours with a reasoned range.

How long does launch take?

A Shopify Essential project: 6 to 10 weeks. A complex B2B project: 4 to 8 months. Our sprint method enables incremental delivery and validated KPIs at each stage.

What happens after launch?

A 30-day warranty, then an MCO/TMA contract adapted to your criticality. Monitoring, SLA, evolutions and a shared roadmap. We remain your long-term partner, not only the build team.

B2B & B2C e-commerce offer

An e-commerce site without the limits of SaaS solutions.

Complex catalog, specific B2B rules, ERP/PIM/CRM connectors, custom journeys: we build e-commerce platforms that fit your use cases, not the other way around. Medusa.js when SaaS hits its limits, Shopify Plus when time-to-market comes first.

Discuss my e-commerce project See e-commerce work

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Who it's for

What we build, and for whom.

E-commerce platforms designed for catalogs and organizations that do not fit inside a template.

Advanced B2C e-commerce

Structured catalog, premium buying experience, native SEO. Analytics integration, personalization and A/B testing. A stronger brand, centralized management and an e-commerce platform ready to scale.

CMO · Digital Director

Complex B2B e-commerce

Account management and negotiated customer pricing, 10,000 to 100,000+ references, quote workflows, order approval, invoicing and ERP/CRM connection.

Purchasing Director · CIO

Marketplace & distribution

Multi-vendor, multi-warehouse, multi-currency. D2C logic or store/marketplace mix. Composable architectures that grow with your channels.

E-commerce Director · CEO

E-commerce replatforming

Migration from Magento, PrestaShop, WooCommerce or Salesforce Commerce Cloud. Catalog recovery, preserved SEO and service continuity.

CIO · E-commerce Director

What we build

What your e-commerce platform can do with Smotly.

Capabilities proven on more than 100 projects, grouped by domain. Variants, bundles, configurators: catalog complexity no longer slows you down.

Catalog & products

Complex catalog management (variants, bundles, configurators)
PIM import/sync (Akeneo, Bynder, ...)
Real-time pricing and stock from the ERP
Merchandising and promotion rules

Journey & conversion

Optimized checkout, multi-currency, multilingual
Personalized journeys by customer profile (B2B vs B2C)
Recommendation engine, upsell, cross-sell
A/B testing, analytics, native technical SEO

B2B & account management

Customer spaces with history, quotes and order tracking
Group / subsidiary / user hierarchies
Negotiated prices and account-specific terms
Quote, order approval and invoicing workflows

Business system integrations

ERP (SAP, Dynamics, Sage, Odoo, NetSuite...)
CRM (Salesforce, HubSpot, Pipedrive...)
PIM, WMS, logistics, marketing automation
Carriers, TMS and payment tools

Custom back office

Administration interface tailored to your teams (merchandising, support, marketing)
Content and order validation workflows
Integrated reporting and dashboards

AI & automation

Smart product recommendations
AI-assisted support and dynamic FAQ
Automatic product content enrichment
n8n automation: orders, notifications, synchronizations

E-commerce shaped around your flows

B2B logic that holds up in production.

Complex catalog, multi-user accounts, negotiated pricing and ERP stock: your e-commerce platform acts as an extension of your information system.

Catalog without limits

10,000 to 100,000+ SKUs, variants, bundles and configurators. Real-time PIM/ERP synchronization.

Negotiated prices per account

Specific rates, discount terms and free-shipping rules per customer. The right price for the right buyer.

B2B conversion reworked

Quotes, approvals, recurring orders and multi-user accounts: the journey your buyers expect.

Connected, not siloed

API-first: your e-commerce talks to SAP, Salesforce, Akeneo, carriers and your WMS. One source of truth.

checkout · B2B account

Delassus Industries · Order #A-4421

Negotiated price

Cart · 3 references

Real-time stock

XR-500 professional machine
REF-8821 · qty 4
11 560.00 €
2 890.00 € / unit
Annual maintenance kit
REF-4419 · qty 2
890.00 €
445.00 € / unit
24-month warranty extension
REF-1203 · qty 1
included

Subtotal

12 450,00 €

Account discount

− 1 869,00 €

Total excl. tax

10 581,00 €

system integrations

SAP ERPsynced

Akeneo PIMsynced

Salesforce CRMsynced

n8n Automationslive

Live ERP stock

Account terms

Our technical approach

The stack we recommend for your e-commerce platform.

We do not put every project on the same platform. Our recommendation depends on your catalog, flows, personalization needs and existing ecosystem. Based on your digital maturity, size and complexity, we recommend one architecture or the other.

E-commerce engine

Open source, composable, no SaaS limits. B2C, B2B, marketplace, distribution.

Front-end

Performance, SSR/ISR, native SEO, smooth buying experience.

Headless CMS

Editorial content, marketing pages, team autonomy.

Automation

Orders, notifications, ERP/CRM synchronizations.

API-first architecture, code you own, easier migrations. You are not locked in. And when Shopify Plus is the right answer (time-to-market, app ecosystem), we say so.

Shopify packages

Packages matched to your Shopify Plus needs.

Two packaged formats to start quickly on Shopify, complemented by custom work for advanced B2B needs or headless Medusa architectures.

Essential Package

Launch quickly on Shopify.

Shopify store creation
Custom design (optimized theme)
Technical SEO & standard analytics configuration
1 marketing integration (emailing, CRM...)
1 ERP and/or logistics interface
Shipping & delivery
Training: half-day session + documentation
Launch: hosting included

Request a quote

Recommended

Premium Package

Shopify Plus + business integrations.

Everything in Essential, plus:
Shopify Plus (Markets, B2B, Scripts)
Advanced ERP + CRM + PIM integrations
Custom automation (n8n)
Custom back office for your teams
B2B modules: accounts, quotes, negotiated prices
Advanced SEO + Schema.org
Team support & training

Talk to an expert

Agile project methodology

10 years of expertise in themed sprints.

Our AI-augmented methodology covers every step from scope definition to post-production follow-up. This is not a pitch: it is why clients talk about deadlines being kept and deliverables exceeding expectations.

Scope Sprint

Business workshops, competitive analysis, MoSCoW backlog, estimates.

Design & UX Sprint

Personas, wireframes, Figma mockups, design system.

Technical Sprint

Architecture, e-commerce engine, headless front end, performance.

Integration Sprint

ERP, CRM, PIM, marketing automation, carriers.

FAQ

Questions we often hear.

Medusa.js when you have complex B2B logic, a very large catalog, specific business-system integrations or when you want to avoid SaaS lock-in. Shopify Plus when time-to-market and the app ecosystem matter most, and your use cases fit the SaaS model. We help you decide during scoping.