S
Stephane
Experience Director
A career dedicated to software integration and web development. Helps each client meet technological challenges by recommending the best market solutions, not the trendiest ones.
Agency
We build web platforms that last.
Smotly is a web agency specialized in business-critical projects: complex e-commerce, portals, extranets, custom web applications and large-scale corporate websites. 15+ years of experience, 100+ projects delivered, from SMEs to enterprise accounts.
15+
Years of experience
100+
Projects delivered
SME · Mid · Ent
Client profiles
FR · EN
Working languages
Our story
Since 2007, we have turned ambitions into living platforms.
Created in 2007, Smotly supports clients in designing e-commerce sites, corporate websites and business portals. Over the years, we have expanded our expertise across WordPress, BigCommerce, Shopify Plus, Strapi, Medusa, Next.js and n8n to recommend the most suitable solution, not the most standard one.
2007
Agency creation
First e-commerce and showcase websites for SMEs, with support from creation and redesign through launch.
2015
WordPress business unit
Industrialization of a WordPress offer with custom themes and business plugins, alongside deeper CMS expertise.
2020
B2B e-commerce turning point
Shift toward complex B2B projects: negotiated catalogs, approvals and ERP integrations. HC bootcamp certification.
2021
BigCommerce, Strapi and Stripe partner
Only French BigCommerce Preferred Partner agency. First high-traffic Strapi headless projects.
2022
EMEA Awards finalist
BigCommerce EMEA Awards finalist. Shopify Experts integration and a broader multi-platform practice.
2023
Qualiopi certification
Qualiopi-certified training organization. Launch of Strapi, Next.js and Shopify programs for client teams.
2024
Medusa and Strapi v5
First Medusa 2.0 production deployments. Strapi v5 expertise across Document Service API and TypeScript-first projects.
2025
SmotFlow, AI-centered method
Launch of SmotFlow: 6 phases, 8 specialized AI agents and 3 human leads. 3x to 5x velocity without degrading quality.
2026
Smotly: new identity, same DNA
Brand redesign and repositioning around connected web platforms. Dust partner, Next.js 16 and self-hosted n8n.
Our convictions
What makes us different.
01
Custom architecture
We do not push the same technology on every project. We analyze your flows, constraints, needs and scalability before recommending the most suitable solution.
02
AI-augmented method
AI agents are integrated into every phase: framing, design, build, QA, maintenance and customer success. Faster. Better. Without extra overhead.
03
End to end
From strategy to production and post-launch customer success. Smotly remains your partner after the go-live.
04
High-stakes projects
SMEs, mid-market companies, complex organizations and enterprise accounts: Accor, Adisseo, Renault (GCR), France TV, Natixis, UGAP, TP-Link, Cites Caritas, SCUTUM, Qare...
Leadership
Four faces, one shared obsession with outcomes.
A tight team, without intermediary layers. You speak with decision-makers from the first call, and your projects are led by the people who know the work, not by a sales intermediary.
T
Thomas
Flow Architect
Specialized in headless architecture (Strapi, Medusa) and complex B2B e-commerce. Turns technical expertise into reliable, performant and durable solutions.
T
Theodore
AI Software Engineer
Experienced full-stack developer across the modern stack. Designs robust architectures and ships clean, performant code that remains easy to maintain over time.
E
Estelle
UX/UI Lead
Passionate about web design and UX. Creates intuitive, appealing interfaces that reflect each brand identity while maximizing user satisfaction.
The extended team now includes 12 collaborators: developers, designers, SEO specialists, ops and account leads.
Our impact
Every choice matters, and Smotly acts on that belief.
Digital technology represents around 4% of global CO2 emissions. Our technical choices, partnerships and internal culture aim to make the web more sober, inclusive and ethical.
Environmental commitment
Eco-designed sites targeting EcoIndex A, green hosting providers such as Infomaniak and Scaleway, optimized Figma files and designs made to reduce final page weight.
Social commitment
48/51 parity, Women in Tech participation, 35 hours of average training per collaborator per year, Smotly Care program and Right to Disconnect.
Local and inclusive impact
Digital inclusion, support for local projects, and work with social-impact organizations and foundations such as Fondation Universite Paris Cite and Cites Caritas.
Digital ethics
Data protection by design, preferred EU hosting, zero-retention AI and transparency around tool and model usage.
Certifications & labels
Qualiopi training certificationTeam for the Planet shareholderFrance Num activatorBigCommerce Preferred PartnerShopify ExpertGoogle Partner
They trust us
Clients with high standards and commitment.
"Stephane's team brings rare expertise, knows how to challenge without imposing, and delivers the brief. I strongly recommend Smotly."
Shane Munro
VP F&B Europe & North Africa, Accor
"After a rigorous selection process, we unanimously chose Smotly for their solid technical expertise and constant drive to find solutions without ever losing sight of UX."
Sven Jansen
Content Manager, Adisseo
"Despite a tight 3-month deadline, they delivered a quality project on time. Professional and friendly."
Aymeric Tissot-Favre
CRO, SCUTUM
Let's talk
Your next digital project starts here.
Do you have an e-commerce project, business portal or corporate website to build or rebuild? We help you frame a performant, scalable solution connected to your organization.