Your questions, our answers.

A responsive website automatically adapts to different screen sizes, from desktop to tablet and smartphone, to provide smooth, optimized navigation on every device. Without it, you risk losing up to 50% of potential traffic, because half of visits happen on mobile, increasing bounce rate by up to 70%, hurting SEO because Google penalizes non-responsive sites, and losing up to 30% of conversions.

SEO results generally take 3 to 6 months to materialize. We monitor progress and continuously adjust the strategy to maximize visibility and return on investment. With newer data regulations, Google models part of the missing information, so it takes a little time to reach reliable and precise reporting levels.

An e-commerce site lets you sell online and offer customers a complete purchasing experience. A showcase website is ideal for presenting your services, company, news or blog without online purchasing features.

SEO, or organic search optimization, improves visibility naturally, while SEA, or paid search, means paying to appear at the top of search results. The two channels complement each other, and combining both is often recommended.

Every site we build is connected to Google Analytics to collect standard data. Depending on your needs, we implement Google Tag Manager for additional tracking and launch Google Ads campaigns. We also create custom Google Looker Studio dashboards to analyze performance and monitor goals in real time from one place.

Our maintenance service handles technical updates and post-launch improvements so your site stays performant and scalable over time.

Smotly specializes in e-commerce website creation. Our expertise also covers creating and redesigning showcase and corporate websites without an online store. Depending on the project, needs and goals, we identify the most suitable CMS solutions: Strapi, Medusa.js, Sylius, Shopify Plus, Next.js and more.

We use several solutions depending on the project: Shopify Plus, BigCommerce, WordPress, Strapi, Medusa.js, Sylius, Webflow and more. CMS selection mainly depends on project type, such as e-commerce, blog or institutional site, target audience, available technical skills, budget for hosting, maintenance and development, and the expected ability to evolve.

For e-commerce, BigCommerce and Shopify are specialized and offer dedicated features; Webflow also supports e-commerce but with more limited options; WordPress becomes powerful when paired with WooCommerce. For flexibility, WordPress and Strapi stand out for custom projects, while BigCommerce and Shopify are more rigid but easier to configure. For ease of use, Shopify and Webflow are ideal for non-technical users; Strapi is better suited to headless projects led by development teams. By clarifying your needs, we identify the most relevant solution together.

Every site we build is delivered SEO-ready and SEO-friendly: designed and developed to appeal to search engines while preserving user experience. From code to metadata and asset optimization, every technical aspect is handled. We also offer audits that identify improvement opportunities and provide a clear action plan: keyword optimization, asset improvements, content work and more.

Depending on your needs and budget, we support you with custom Google Ads campaigns, keyword research, bid management, ad copywriting, performance tracking and analysis through monthly reviews, continuous optimization, and strategic advice on best practices and market trends.

Our Google Ads experts and data analysts monitor performance using KPIs defined with you and aligned with your goals. Strategies are optimized daily. In addition to monthly reports, performance can be viewed in Google dashboards, and we create custom Looker Studio dashboards that centralize SEO and SEA data for unified monitoring.

Communication and collaboration sit at the heart of our method. Every project starts with a discussion about you: your business, story, experience and needs. Once expectations are clear, we refine your needs together to define a functional and technical scope adapted to your time and budget constraints. Once the quote is approved, we launch the project through three phases: design, production and deployment.

It really depends on what you want. For a showcase website, plan for 2 to 5 months depending on size, functional needs and how quickly you can provide content. For a more complex e-commerce site, expect about 6 months or more. Identifying and implementing the features needed to sell online effectively requires thought and rigor.

Communication is essential to project success. We use Monday for project management, Slack for fast and smooth communication, and Google Drive to share documents and work together in real time. You are involved at every step and have access to these tools to track progress, ask questions and share feedback.

Website cost depends on several factors: project complexity, required features, custom design and development time. After our first conversation, we provide a detailed quote explaining each cost item. The quote includes mockups, development and project management, and specifies additional costs linked to direct licenses and options such as maintenance.

The ultimate question. Budget depends on the technical and functional complexity of the site. Prices generally start around 10,000 euros for a showcase website. Contact us to discuss your project: after that first conversation, we share an initial budget range.

For an e-commerce site, the budget covers design and development, but also hosting, payment solutions and maintenance. For a basic e-commerce site, plan for a minimum budget of 20,000 euros. The rest depends on specific features: stock management, custom design, business integrations such as PIM, ERP or CRM, and more.

Yes, we offer staged payment options to make your project more accessible. All terms are discussed when the contract is signed so the setup is as simple and flexible as possible for you. Our quotes are co-built to align with your budget envelope, with modular options and the possibility of splitting the project into batches.

Yes. Maintenance includes user support from Monday to Friday during office hours, technical updates and security adjustments. Several plans are possible. The most common is a time-credit format, such as 6 days, 14 days or more. For each request, a ticket is opened with the need and priority level. After review, we estimate the workload before validation.

We regularly apply software and security updates to avoid risk. For new features or improvements, we coordinate with you to integrate them without disrupting user experience or business requirements.

Absolutely. We offer flexible maintenance packages adapted to your specific needs. The time-credit format, by day or by hour, is fully customizable and fits many use cases. Contact us to define the application maintenance support best suited to your budget.

Our technical support team intervenes quickly to bring your site back online as soon as possible. Once an alert is identified, the incident is classified as blocking, critical or major. Depending on urgency, it is handled immediately, within 6 hours or within 8 business hours.

Yes, on request. We build websites hand in hand with you to identify from the start which content will be updated regularly and to give you control over it whenever possible, without needing to ask us. Whatever CMS is used, our teams create the necessary fields to give you real autonomy over content management.

Every site is delivered with a launch report covering production performance: content, metadata, structure, performance and crawlability, with key KPIs highlighted. Later, we offer analysis and audit services to improve the existing setup: performance, security, user experience and design.

Communication is central to all our projects. We use several tools: Slack for direct exchanges as one shared team, Monday to track each step or maintenance topic, and Google Drive or Dropbox depending on your preference to share deliverables, materials and content. We also organize regular check-ins to review progress, collect feedback and keep the vision aligned. Email and phone calls remain available too.

Absolutely. For us, a successful project is one where you are fully involved. From the first stages, we share wireframes and mockups in collaborative mode so you can leave comments and we can handle adjustments almost live. The first workshops are co-creative: we build blocks, sections and visual elements hand in hand. You are our co-pilot throughout the process.

We use Monday to centralize tasks, deadlines and updates, Google Drive or Dropbox for documents and real-time file sharing, and Slack for quick exchanges. Emails and phone calls are also used depending on the context.

We keep regular contact throughout the project. Depending on your preferences and progress, we offer twice-monthly, monthly or quarterly meetings to review status, answer questions and adjust where needed. Additional sessions can be scheduled on request to discuss changes in needs or new requests.

Of course. A project should remain flexible enough to adapt to new ideas. If you have suggestions or changes along the way, we welcome them. Our process is designed to stay agile and integrate your feedback at every stage, whether on design, features or content. The design phase is especially well suited to these iterations.