Know where to act before you invest.
Web, e-commerce, business app and Strapi audits: an actionable diagnosis. Deliverable: a prioritized 30/60/90-day action plan with MoSCoW/RICE estimates. Duration: 2 to 4 weeks.
Who it's for
When to run an audit.
01
Degraded performance
Your site is slow, traffic is dropping, and conversions are falling too. Identify root causes before launching another redesign.
02
Accumulated technical debt
Aging stack, obsolete dependencies, code that is hard to maintain. Map the issues and prioritize the work.
03
Before a redesign or replatforming
Make objective decisions about what to keep, migrate or rebuild. Avoid scope exploding mid-project.
04
Deep Strapi audit
Content modeling, roles, permissions, workflows, third-party plugins, code quality, security, performance, cache/CDN, APIs and CI/CD.
What we build
What a Smotly audit covers.
A 360-degree audit covering technical, SEO, UX and business dimensions, with prioritized and estimated recommendations.
Technology & performance
- Stack and dependency review
- Performance (Lighthouse, Core Web Vitals)
- OWASP security + SSL/config audit
- Code quality and test coverage
- Cache, CDN, APIs, CI/CD, environments
SEO & content
- Indexing, sitemap, internal linking
- Keywords and competitors (Ahrefs, Semrush)
- AEO / GEO: AI search engine coverage
- Structured data, rich results
- Editorial recommendations
UX & conversion
- Nielsen Norman heuristics
- Key journey audits (conversion, account, checkout)
- RGAA / WCAG AA accessibility
- Mobile-first review
- Friction point identification
Deliverable & action plan
- Current state and target objectives
- Action plan (MoSCoW/RICE backlog, 30/60/90-day roadmap)
- Recommendations and best practices (performance, SEO, data, security)
- Full report + executive summary
- Option: implementation support and targeted training
A diagnosis without sugarcoating
See what is really blocking your platform.
A readable, quantified and prioritized report. Not a list of observations, but a battle plan your teams can execute the next day.
Complete mapping
342 URLs crawled, tech / perf / SEO / UX / conversion / security analysis. Nothing slips through.
Quantified scoring
4 pillars scored out of 100, sector benchmark, priority gaps. No vague opinions, just actionable numbers.
30 / 60 / 90-day plan
Quick wins, mid-sized initiatives, transformations. Each finding is estimated in business impact and effort.
Not just a PDF
We present it in a workshop, challenge priorities, and stay available for 30 days as you arbitrate internally.
audit report · v2.4
E-commerce platform · 342 URLs analyzed
59
/ 100
Global score
Healthy overall, but 12 critical findings are blocking growth.
Sector benchmark: 74 · Gap: −15 pts
Performance
Technical SEO
Accessibility
Security
top findings · 4 / 27
- LCP > 4s on 70% of product pages−18% conversion
- No HSTS or CSP headersSecurity risk
- Duplicate meta titles (×142)SEO loss
- Unoptimized images (3.2 MB avg.)Mobile perf
Our methodology
Fast, efficient, no fluff.
01
Kickoff
2 hours: goals, scope, access (GSC, CMS, hosting).
02
Analysis
1 to 2 weeks: crawl, technical, SEO, UX and architecture audit.
03
Readout
Report + live presentation. Team discussion.
04
Action plan
Prioritized 30/60/90-day backlog with estimates.
FAQ
Questions we often hear.
A 2 to 4-week investment. Lasting savings.
A Smotly audit costs the equivalent of a few development weeks and can save you months of drift.