12 novembre 2020
Need to simplify your content, disseminate information in a more relevant way? Motion design is a solution that may interest you. Definition and advantages, we explain everything to you!
Definition and interests
Motion design is a type of video which consists of putting graphic elements (texts, shapes, characters, etc.) into motion with the aim of energizing your communication. Creating animated images, in 2D or 3D, is an excellent means of communication. Indeed, these are generally short videos which allow a message to be conveyed in a synthetic, fun and dynamic way. Motion design helps attract attention: in fact, animations would attract the eye more than text or a frozen image. This type of video also allows you to convey a message in a simple way, while distracting the Internet user: it is a way to explain things in a fun and simplified way while requiring little concentration.
The stages of creation
Creating a video of this type goes through several stages that we will quickly describe to you:
- The script: this involves writing a script for the video
- The storyboard: it is a sort of drawn plan of the video,
- Graphic creation: use of the graphic charter to strengthen your identity
- Animation: assembly and movement of video elements
- Sound creation: voice-over, background music, sound effects, etc.
- Subtitles: allow the video to be understood if you do not have access to sound.
We can support you in all stages of creating a motion design video. Here is an example of one of our achievements.
To see some of our other creations, click here!
Quand choisir le motion design ?
This is a type of video often used to simplify an explanation, make it more pleasant or even de-dramatize a context.
A motion design video can be interesting for:
- Expliquer un concept
- Present a product or company
- Expliquer un mode d’emploi ou faire un tutoriel
- Present numerical data or graphs
- Animer un logo
Using motion design videos can give information a less serious or dramatic tone. It is a type of communication increasingly used, particularly in awareness or prevention campaigns, as we saw for example with the campaigns against the spread of the coronavirus in 2020.
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