The reasons for having a B2B e-commerce site

B2B e-commerce, which is defined by online transactions between two or more business entities, is very different from B2C in terms of how to buy and the specific features expected. If B2C online commerce is anchored in our habits and very developed, B2B is also being deployed more and more on the internet, and has been increasing for several years. Online B2B sales have surpassed B2C sales! Digital channels are here to stay, and B2B companies must adopt a sales strategy that meets the needs of modern buyers.

Buyers expect effortless shopping experiences similar to those they have as consumers, and are increasingly impatient with B2B sellers who don't provide this.

Why develop your B2B online store?

Adapt to buyer preferences

As we mentioned in the introduction, online B2B commerce is rapidly evolving. As online commerce has become a norm for shopping as a consumer, buyers are looking for the same ease of purchase and process when they are in a professional context. Indeed, according to a Forrester study, 93% of B2B buyers would prefer to buy online rather than from a seller. Having an online store simply means adapting to new consumption habits.

Simplify the process and gain efficiency

One of the most important reasons to have a B2B site is the gain in simplicity and the gain in efficiency. For both the buyer and the seller, online commerce simplifies the entire process. On the buyer's side, they benefit from better information on the products, a global vision, in particular thanks to detailed product sheets, the display of available stocks, etc. They are more autonomous and can manage their orders themselves at any time. As a seller, you benefit from better logistics thanks to the connection of the online store with your internal management systems (ERP). This also allows you to automate the order process: you will be able to segment your prices according to customers, have a better vision of your stocks and anticipate shortages, and automate payment management. In short, this will free up time for your sales teams.

Increase your leads and conversions

Having an e-commerce site is also an essential element of your visibility. More than 60% of buyers do research on the internet before making a purchase. Indeed, an online store constitutes a sales channel without geographical constraints or opening hours, considered more practical by buyers: you offer your customers unlimited access to your product catalog.

An e-commerce site thus constitutes avery good growth driver. Having an e-commerce site allows you to increase the impact of communications and encourage conversion. Indeed, digital strategies, particularly on social networks, mainly refer to digital platforms rather than physical stores. Benefiting from this sales and communication channel is now essential to your commercial strategy to increase accessibility to your store and sales.

BigCommerce au service du B2B

BigCommerce partner, we present to you the advantages of the solution with regard to B2B e-commerce.

With BigCommerce, deliver a fast and flexible shopping experience, optimizing B2B workflows with the best features on the market. Big Commerce allows you to differentiate your B2B experience.

A flexible SaaS platform

A flexible platform that adapts to your needs
A possible connection with your internal systems (ERP, Punchout, OMS, WMS) thanks to a powerful API
Aheadless interface that allows you to keep the existing investment in your CMS or your personalized front-end.

A modern buyer experience

Deliver the intuitive, consumer-like shopping experience buyers expect with B2B-optimized themes.
Offer flexible functions and price segmentation by customers with the creation of customer groups.
Leverage support for complex and scalable catalogs without impacting site speed.
Simplify the purchasing journey with advanced search and varied financing options