2 octobre 2020
Nowadays, any company present on the web is involved in the race for the first position on search engines. Optimizing your company's SEO is no longer an option but a necessity to exist on the web...
SEM (Search Engine Marketing) brings together the three levers to increase the visibility of a website. We then find:
- **SEO** (Search Engine Optimization), natural referencing bringing together techniques aimed at improving its ranking on search results pages. This is a practice to be implemented over time, which gives long-term results, but which remains essential to be visible.
- The **SEA** (Search Engine Advertising), paid referencing aimed at creating advertisements highlighting your site on the results page. These advertising campaigns operate in the form of auctions, which, when won, offer 1st position on the SERP (Search Engine Result Page).
- The **SMO** (Social Media Optimization), consisting of generating traffic on its website by optimizing social networks. Being active on social networks allows you to exploit a new communication channel to attract potential customers to your website.
In our next articles, we will present each of these three components of SEM, essential web marketing tools for an effective strategy.
If you only had to remember one thing? SEM = SEO + SEA + SMO
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